Targeting Capability |
Examples |
Geography/Geo-targeting |
Country, State/Province, City, Zip/Postal Code |
Site Category / Classification |
Automotive, Blog/Chat, Business,
Education, Entertainment, Finance,
Gaming, Music, News, Real Estate, Shopping, Sports, Technology,
Travel,
Women |
Daypart/Time of Day |
Business hours, Evening Hours, Meal times |
Browser Type/Version |
Explorer, Firefox, Opera, 5.0 and newer |
Browser Language |
English only, Spanish, French, German, Traditional Chinese,
Simplified Chinese |
Operating System |
Windows only, XP only, 2000 or later, OS X |
Demographics |
Sex, Age, Income |
Behavioral |
By demonstrated interest or browsing behavior, visited investment site in
the last two weeks, previous online conversion for online pharmaceuticals |