Selling your site is a monumental personal and business decision. The motivations for selling may vary:

• Unexpected growth in traffic or customers
• Challenging transition to a large team organization
• Business separation between partners or differeing business interests
• Inability to fully capitalize on opportunities with existing financial or human resources
• A personal change in lifestyle, career direction or even simply a desire to cash out

Regardless of the motivation the challenges and issues in selling a website are generally the same:

• How do you demonstrate the current and future earning potential of the site?
• Will the key principals involved in content creation and site management stay on as employees?
• What impact will departing personnel have on the value of the site?
• How to maximize the earnings multiple used to value your site?
• Where can qualified buyers be reached?
• How to structure the deal to insure a safe and guaranteed transaction?